Primarily, we wanted to create drinks that were distinctive and delightful for their taste and flavour experience. But, as good taste invariably goes hand-in-hand with healthy, natural and authentic ingredients, and vice versa, our drinks are a far cry from traditional sugary soft drinks.
See our Ingredients page for more on what is in our delicious drinks.Milk Thistle – http://en.wikipedia.org/wiki/Milk_thistle
As well as delicious fruit and spices, all of our drinks contain natural Milk Thistle extract. For many centuries, extracts of milk thistle have been recognised as liver tonics. As Milk thistle does not affect the flavour of our drinks, and as some say is a liver restorative, we felt it would make a great added health benefit.
All of the sweetness in our drinks comes from fruit sugars, we never add refined sugar to our drinks (and certainly not artificial sweeteners). Don’t get us wrong, a world without sugar, cakes & sweets is not for us. But too much refined sugar in our diets doesn’t seem to be such a good thing. Here’s a link to a BBC Panorama investigation http://news.bbc.co.uk/1/hi/programmes/panorama
We also didn’t want to add any artificial preservatives to our drinks. Preservatives work by killing inhibiting organisms’ ability to reproduce. But that means we’re consuming things that are effectively designed to kill organisms. Which doesn’t sound like the best idea.
Sodium Benzoate (E211) (http://en.wikipedia.org/wiki/Sodium_benzoate) and Potassium Benzoate (E212) http://en.wikipedia.org/wiki/Potassium_benzoate are banned in Japan and other countries. They’re legal in the UK, but scientists have recently shown that they can react with vitamin C to form Benzene (a known carcinogen). There’s also talk of damage to Mitochondrial DNA – which, according to Professor Piper at Sheffield University, could speed up “Parkinson’s and quite a lot of neuro-degenerative diseases, but above all the whole process of aging.”
Many of the fruits in our drinks score high in the antioxidant stakes. Antioxidants are molecules which slow or prevent oxidation. Oxidation reactions can produce free radicals, which in turn start chain reactions that can damage cells.
Oxidation reactions are actually a crucial process for life but they can also be damaging. In effect it’s about balance. Low levels of antioxidants means our system falls out of balance and results in oxidative stress which can damage or kill cells, which is why oxidative stress is believed to be responsible for many human diseases. Antioxidants help by terminating these chain reactions, removing free radical intermediates.